Creating open captions and subtitles efficiently, quickly and accurately
Increasing demand for video, broadcast and films means an increased need for streamlined and cost-effective video production workflows and addressing accessibility issues. In the past, this has been done by adding subtitling and metadata via manual transcription. This considerably impacts the cost and efficiency of making video content accessible.
As well as the obvious value of making content available to more people, in July 2017 the US introduced a law via the Federal Communications Commission (FCC) that all live or near-live video content requires subtitles within 12 hours, on top of the existing Communications and Video Accessibility Act (CVAA), which requires subtitles for archived video content within 15 days.
Modern video production requires efficient tools and streamlined workflows, so it is important that an automatic speech recognition technology is easy to integrate and provides high-quality speech-to-text transcription. The Adobe Premiere Pro architecture is designed to support integrations and add-on technologies which makes it an ideal platform for tools like Transcriptive, which allows users to create open captions and subtitles more quickly, as well as searching video contents for specific words or phrases.